Why Consistent Editing will Grow your Profits | Business Education


February 19, 2021

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 I'm a twenty something wedding photographer living in the heart of St. Louis with my sweet husband! When I'm not hanging with my amazing couples, I'm probably eating my way through the city with my love!  
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I'm Jessica Lauren

Why Consistent Editing will Build your Profit

This week I launched my Desktop Preset and my goodness was I excited to share this with the world!! I remember when I first started my business eight years ago and nailing down my editing style was such a struggle. Achieving consistency in my images throughout wide varieties of lighting scenarios and producing a beautiful, timeless gallery of images for my clients was something I aspired to and often struggle with.

Friends, let’s chat about why consistent editing will grow your business profits!

Regardless of if you are shooting a wedding, birth, senior photos, or family – your clients want to know that you can produce beautiful results for them too. Let’s be real – being in front of a camera is scary and most people are very nervous before getting photos professionally taken! I can’t tell you how many times my couples have told me, “We’re awkward in front of the camera!” I mean – SAME. But as a photographer, if you are constantly and consistently producing beautiful images with a plethora of different clients in different situations – this builds trust and ultimately leads to more bookings!!

People what to know that you can do for THEM what they’ve seen you do for other people. Yes, people are paying you to be creative and unique in your art. But they are also paying for you to produce the same beautiful results that they see in your work. If you can produce consistently edited images – this will have a massive impact on whether or not someone hires you.

Here’s the thing, I’m also a big believer that there’s no one stop shop method to editing images. If someone ever tells you that one click of a button will fix all of your editing issues – they are lying to you! There are so many elements that come together to create a beautiful photo.

However, I am ALSO a big believer that a great foundation for an edit will give you beautiful consistency that helps build a solid and profitable brand! This is exactly why I created the Jessica Lauren Desktop Preset. You should feel confident in your work and the quality of the images you deliver to your clients.

The Desktop Preset is used on ALL of my color images. Yep, you read it right. Every single image you see on my blog, website, Instagram, Facebook – they all have this preset applied. Why? Because your foundation is important and creates a cohesive look to all of your work. I created this preset for you to do the same!

I’m so excited to get this into your hands and can’t wait to see what kind of magic you create!! You can snag the Desktop Preset HERE if you want to join me in creating beautiful, timeless photos that last a lifetime.

Much love!!
Jessica Lauren

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